.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand name has onboarded Indian cricketer KL Rahul as a brand emissary as well as an investor in the firm, it provided ETRetail.Without making known the exact portion of concern the cricketer has actually taken, the business mentioned it is a considerable and also strategic investment.This partnership strives to make use of KL's enormous appeal, specifically one of youth as well as exercise lovers, to broaden Boldfit's reach into low compertition markets as well as demographics across India.Sharing regarding the brand name's development programs, Pallav Bihani, creator and also chief executive officer of the company said, "We are actually going all-in on extending our activewear as well as footwear classifications, which are set to redefine the fitness market. These sectors are our future growth motors." Presently, physical fitness and doing yoga extras steer the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C company achieved a revenue of Rs 73 crore. With key campaigns and also this collaboration, the label strives to get to an earnings of Rs five hundred crore through FY26. Established in 2018, it presently serves over 1 crore customers annually as well as targets to extend this range to 5 crore using this relationship. Likewise, it is actually enhancing its own supply chain structure to ensure prompt distribution as well as constant item availability.Looking ahead, the D2C startup expects a surge in internet web traffic, social media sites engagement, as well as higher sales across our crown jewel categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
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